A photo blog about Manila

• Marlene

  In Guangzhou, Magnum is around 7 rmb, around the same price we have here in the Philippines.

• ihatemagnum

  it still suck. the cost of living in aus is diff here in the phil. 

• Guest

  edi wag ka bumili.puro reklamo

• agentblue101

  I love magnum, its definitely a good product and I think the price is reasonable. I just dont think this report proves the point because obviously the cost of living (ergo, the level of wages) are different in most of these FIRST WORLD countries :p

• http://www.mymanila.net Peter

  That is true. But do remember that the product is imported from Australia. One might think that it would cost near the price it is sold in Sydney or even more because we add the cost of transport.

• Christian Chrisaquino

  I think the price is okay—considering its imported

• http://twitter.com/j2valdes John Valdes

  Magnum is AED 6.50 here in Dubai (x 11.50) making it Php74.75

• Guest who

  the taste not worth the price. mas marami pang mas mura na mas masarap sa knya

• http://www.facebook.com/profile.php?id=100001826593737 Miguel Antonio Garcia

  Did you base this on foreign exchange rates or in purchasing power party (PPP) rates? If you used the former and not the latter, then you are actually misinforming the public about this. The exchange rate is a crude estimate of comparing various prices across the world; PPP levels should have been used here.

• http://www.mymanila.net Peter

  Good question. Let’s imagine that instead of having a basket of goods containing different items (a bottle of water, a sack of rice, a haircut, etc.), we only have a basket of goods containing 1 item – a magnum ice cream bar – then this infographic holds true.

  In fact this index is very much similar to the Starbucks Index or Big Mac Index which uses the implicit cost of a tall latte or a big mac for each country translated into US dollars as seen in this Economist article.  

  http://www.economist.com/node/2361072 

  Additionally the sources are indicated above where I asked friends from those cities to visit their grocery and/or 7/11 and send the price of a Classic Magnum Ice Cream Bar.

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• http://www.facebook.com/profile.php?id=559679435 Joanne Soriano

  had a first taste back in SG, 2008 under wall’s brand. didn’t like it, too sweet. i just bought it out of curiosity, well ben & jerry’s won me back immediately. on the sidenote, i still prefer cornetto under the heartbrand ice cream maker.

• adrian a.

  Magnum is, in fact, sold for Php 100.00 in Boracay.

• vicky

  Here in the Netherlands, Magnum is sold by the box and not individually, it also has another flavor which is white chocolate. A box of 4 costs around 2.60 euros so if you convert it the total is 148php so it’s only around 37php per bar. The Philippine price of 50php is I think still reasonable enough. 

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• Asscher_cut

  Nung kaka launch ng Magnum, ang sarap naman talaga. Kase imported from Australia, Tapos bigla nagbago ang lasa nito. Nung chinek ko, made in Indonesia. Pinasabik lang tayo nung una. Galing Australia ang pinatikim muna. Kaya pala di na pinagkakaguluhan…lagi may stocks na. Di na masarap,

• http://profile.yahoo.com/YZLYSQTUZMLMDUFIOETUZJVXCE geez

  a magnum 3-pack (classic, white choco, dark, almond, caramel, mint, double choco) is  $3 @ walmart. so about a buck each or 42 php each.

• http://www.facebook.com/vohne Vohne Yao

  it would be interesting to compare it as a percentage of average daily minimum wage. Sydney for example would have around a 6,500 peso daily minimum wage vs the 450 here in the Philippines (not exact). So over there you can afford 65 Magnums for 1 day’s work, vs only 9 here. Obviously this measure has its flaws as well!

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