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Online Shopping in the Philippines: Is it a myth?

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Archived in

November 2011
Infographics
Manila
Tech News

Tagged with

infographics
internet
online
population
Shopping
statistics
Early this week, Trend Micro released their Online shopping safety tips infographic and this got me thinking of how applicable this was to the Philippines?

After some research, I found my answer - while the percentage of the population that has access to the internet has been increasing, it remains a lackluster 6.5% as of 2009. That means less than 6 million Filipinos have internet access. Various reports from Yahoo! also indicate that on average, less than 5% of Filipinos go online every month to shop and instead majority goes online to use Social Networks or to search. To add more insult to injury, less than 5% of the entire population have credit cards - the typical payment method that is utilized for online shopping.

Maybe this model has changed since 2009/2010 due to the numerous groupon/coupon sites that have been cropping up? But we'll see by next year how this improves.

Note: Material used in the infographic from various sources.

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